Packaging archive
Pouches and refills for cosmetics
Pouches and refills, also called doypacks, are flexible stand-up packs used to refill a product the customer already bought in a rigid container. They suit shampoo, liquid soap and body moisturiser. The pouches in the archive have spouts designed to pour into a narrow-neck bottle.
A refill cuts plastic per millilitre substantially compared with the equivalent rigid bottle, which is why it became a central argument for brands with a sustainability position. The point to watch is the transfer moment, when the consumer pours the product and may contaminate the original bottle.
This category is part of the Accessories, samples, kits and refills group. See the full group in the archive
Quick facts
- Volume range
- 30 to 500 ml
- Most frequent materials
- Biodegradable / paper · Polypropylene (PP)
How to choose
Define the spout first, because it determines whether transfer happens without spillage: a narrow spout with a screw cap makes pouring into a narrow-neck bottle easier. Assess wall structure against the formula, since the barrier has to protect the product through its shelf life without the support of a rigid bottle. Confirm stand-up stability when full, because a poorly dimensioned doypack tips over on shelf.
Development lines that use this packaging
Search and filter
Search by type, volume, neck finish or material. E.g.: · · ·
All options
30 ml · PP
50 ml · PP
500 ml · Kraft / paperboard (biodegradable)
250 ml · Kraft / paperboard (biodegradable)
50 ml · Kraft / paperboard (biodegradable)
Frequently asked questions
Do pouch refills really reduce plastic?
They reduce it significantly. A flexible pouch uses a fraction of the plastic of a rigid bottle of equivalent volume, because it does not have to hold its own shape. The environmental gain is real, with the caveat that many multilayer pouches are still hard to recycle in standard collection.
Can I launch only the refill, without the bottle?
Not recommended at launch. A refill assumes the consumer already owns the rigid bottle. The usual path is to launch the bottle first and offer the refill as replenishment, or to sell a starter kit with bottle and refill together.
Other archive categories
- Bottles+500
- Spray bottles+300
- Dropper bottles+230
- Jars+180
- Pumps, valves and caps+180
- Airless bottles+140
- Pump bottles+130
- Tubes+100
- Accessories, samples, kits and refills+90
- Lip gloss packaging+60
- Lipstick and stick packaging+50
- Makeup: mascara, eyeliner and compacts+50
- Roll-on bottles+30
- Nail polish bottles+20
Pouches and refills
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