Full-service cosmetics manufacturer
Private is the manufacturer that guides your brand from development to launch. Formulation, regulatory approval, production and strategic support under one roof, with advanced cosmetic technology — whether you're just starting, scaling, or expanding into new categories.
I want to create my brandFrom idea to launch — by your side the whole way.
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brands developed
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years in cosmetics manufacturing
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formulas in our technical portfolio
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countries with brands served
Global compliance for brands that want to go further.
What's your moment?
Each profile has a tailored technical journey. Identify your moment and talk to a specialist who understands exactly what your brand needs.
For entrepreneurs, creators and clinics who want to turn an idea into a real brand. Private guides your journey from briefing to market launch: formulation, regulatory approval, packaging, production and go-to-market strategy. You're never on your own at any stage.
For brands that need more volume, new lines, exclusive formulas — or that were let down by their current manufacturer. Here you'll find a technical partner that meets deadlines, respects your formula and protects your brand.
For established brands that need industrial capacity, technical control and a dedicated production line. We work with firm schedules, batch standardization and full traceability so your brand operates at the level it has already reached.
The moment is now
Brazil is the world's 3rd-largest beauty consumer market, 2nd in fragrances, and exported more than US$ 1 billion in beauty products in 2025, an all-time high, and Euromonitor projects the sector to grow more than 50% by 2028.
Private develops your brand to enter the market now and be part of these numbers — from formula to production, with strategy, quality and safety.
I want to create my brandSources: Euromonitor International · ABIHPEC Panorama · SECEX/MDIC · Mintel · APEX Brasil · BeautyCare Brazil.
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in the world for beauty consumption
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in the world for fragrances
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projected growth by 2028
US$ 0 bn+
in exports in 2025
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in the world for product launches
Research, development and innovation
Exclusive formulas, latest-generation actives and constant reading of global trends. An R&D department that thinks about the product before the market asks, with cosmetic technology that delivers real results.
100% proprietary formulas owned by your brand, with selected actives and bespoke texture and scent. Contractual restriction on resale to third parties — the formula belongs to you.
Peptides, multi-molecular-weight hyaluronic acid, encapsulations, biotech actives and high-performance ingredients at the forefront of global skincare and haircare.
A team dedicated to tracking viral ingredients, K-Beauty, Cosmoprof and global Sephora launches. Your brand launches what the market will want, not what it already has.
Accelerated stability testing, packaging compatibility, dermatological and microbiological tests. Every batch ships with a report. Every project with full traceability.
Continuously updated with global trends
Bakuchiol
Plant-based retinol alternative
PDRN
Advanced cellular regeneration
Polyglutamic Acid
4x superior hydration
Centella Asiatica
Barrier repair
Niacinamide
Evens tone and boosts radiance
Biomimetic peptides
High-tech anti-aging
From briefing to shelf
Each stage has a defined deadline, clear deliverables and an approval point. You always know where your project stands.
Advantages backed by data, not clichés
No clichés. No vague promises. Here are the real advantages of our industry — verifiable in contract and in audit.
ISO 9001 active
ISO 9001 certification with international auditing. It means every batch, every process and every decision has audited traceability. Not a marketing badge — real industrial management.
Dedicated regulatory
An internal regulatory team follows every project from ANVISA to CPNP. No bureaucracy on your side, no outsourced queue. Your brand reaches the market within the agreed window.
Flexible first production
Accessible for those starting out, scalable for those already growing. We work with volumes sized by category, without forcing a huge batch to access our technical standard.
CPNP · Halal · FDA
Technical documentation adaptable for the European Union, Middle East, North America and beyond. Brands born here gain a global gateway from the start.
PETA · Vegan · Cruelty-free
Traced and audited inputs. Full lines can be developed without animal-derived ingredients and without animal testing. Ethical compliance that opens channels and builds loyalty.
In-house R&D · Continuous innovation
An R&D team dedicated to trends, viral ingredients and high-performance formulas. Peptides, encapsulations, biotech actives. Your brand launches what will perform.
What Private develops
We serve the main segments of the beauty market. Each project can start from a validated formula in our technical portfolio or be developed 100% exclusively for your brand. Tap a line to open the bench.
Custom development
Private's R&D develops the formulation from your brand's briefing: selected actives, bespoke texture and scent, with a contractual restriction on resale to third parties. The formula belongs to you.
What's coming in the beauty market
Our R&D simultaneously tracks 8 global trend vectors and translates them into briefing-ready formulas. Your brand can launch ahead of the competition.
Fermentation actives, plant stem cells, recombinant enzymes. Proven performance with traceable origin.
Solid cosmetics, biodegradable packaging, waterless formulas. Sustainability that delivers results.
Hair serums, scalp care, deep-care formulas. Haircare adopting premium skincare logic.
Innovative textures, layering, glass skin. The Asian school redefining the global skincare standard.
Ceramides, prebiotics, microbiome. The next generation of care for sensitive, reactive skin.
PDRN, advanced peptides, polyglutamic acid. Technology that delivers clinical results in a cosmetic product.
Body serums, active scrubs, multi-step body care. The body getting the same technical level as the face.
High-performance men's skincare. A rapidly expanding category with an audience that pays premium for results.
Who trusted Private
More than 200 brands developed. Real stories of people who turned an idea into a product on the shelf.
Private was the manufacturer that believed in my project and made my dream of having my own brand come true. Today I have an operation up and running, with quality products and the confidence of working with serious people.
We launched our line in just a few months, from briefing to product on the shelf. Private took care of everything: formula, regulatory approval, packaging and production. Today I export to other countries and sleep easy knowing the formula is ours.
We had tried other manufacturers before. Private was the only one that met the deadline, delivered the promised formula and even helped with the packaging design. A real partnership, not a disposable supplier.
I started from scratch, knowing nothing about regulations. Today I have a complete line, I'm on marketplaces and I received my first international order. Private was essential at every stage.
At Private I found the technical seriousness my brand needed. We develop safe, effective formulas for sensitive skin, with the care and consistency my audience demands.
Follow Private
Formula development, filling and partner brand launches. The day-to-day of the factory and lab, unscripted.
Approved for the most demanding markets
We operate under an audited international standard. The certifications we hold aren't institutional decoration — they're real access to markets that screen suppliers by their seals.
Audited industrial management. International quality standard.
National regulatory compliance. Every product ships registered.
European Union. 27 countries accessible with proper notification.
Middle East. Dubai, the Emirates, the Arab market.
Compliance for the North American market.
Vegan and cruelty-free. Global recognition of ethics.
Certifications audited and renewed periodically. Documents available on request for active clients.
Frequently asked questions
The first step is to define the brand's positioning, target audience and product category. From there, Private guides the journey: technical briefing, formulation, physical sample, packaging, regulatory support and production. You bring the brand vision; we deliver the industrial structure to make it happen.
Didn't find your question? Talk directly to a technical specialist. No SDR, no generic qualification.
Talk to a specialistReply within 30 minutes during business hours.
Shall we start?
Talk to a technical specialist and receive a personalized proposal within 24 hours. No upfront fee, no generic call. Straight with people who know.
More than 200 brands trusted us. The next one could be yours.
