CatalogMakeup line
Makeup line development
Color in liquid, creamy and stick formulas — vegan and cruelty-free.
Private develops, registers and produces your brand's makeup line: formulation, stability and safety testing, ANVISA registration or notification, and manufacturing with per-batch traceability, ISO 9001 standard.
Private's makeup contract manufacturing works color in liquid, creamy and stick formulas, vegan and cruelty-free. Foundations, concealers, blushes, highlighters, eyeshadows and lip products with coverage, long wear and a distinctive feel. Bespoke color development for your brand's identity and audience.
Assess my projectBench · Makeup
Products we develop.
Each product can start from a validated base in the technical portfolio or be formulated from scratch for your brand, with sensory profile, actives and claims defined in the briefing.
- Liquid foundation
- Stick foundation
- Liquid concealer
- Cream blush
- Liquid blush
- Liquid highlighter
- Stick contour
- Cream bronzer
- Gloss
- Lip oil
- Cream eyeshadow
- Liquid eyeliner
- Mascara
- Eye and lip pencil
Purposes and claims
Development paths
Portfolio formula or 100% exclusive.
Two technical paths to the same delivery: a regulated product, produced and shelf-ready. The choice depends on the timeline, the investment and the edge your brand needs.
Path 01
Validated portfolio formula
Your makeup line starts from one of the 2,000+ already-tested formulas in our technical portfolio, with adjustments to sensory profile, fragrance and claims for your brand.
- Reduced development time
- Stability and safety already validated
- Customization of sensory profile and fragrance
Path 02
100% exclusive development
R&D formulates from scratch based on the briefing: selected actives, bespoke texture and scent. The formula belongs to your brand, with a contractual restriction on resale to third parties.
- Formula owned by your brand
- Actives and sensory profile defined in the briefing
- Technical edge mapped from the start
Next step
Ready to develop your makeup line?
Free initial technical assessment with a technical specialist. NDA before any sensitive project information.
Development catalog
Other lines.
The same technical and regulatory standard, applied to the other categories in the portfolio.