CatalogKids line

Kids line development

Hypoallergenic lines with dermatological approval.

Private develops, registers and produces your brand's kids line: formulation, stability and safety testing, ANVISA registration or notification, and manufacturing with per-batch traceability, ISO 9001 standard.

The kids line requires hypoallergenic, gentle, dermatologically approved formulation. Private develops tear-free shampoos, conditioners, soaps, lotions and colognes, with delicate cleansing, light hydration and a soft fragrance, serving an audience that prioritizes safety and trust in the brand.

Assess my project

Bench · Kids

Products we develop.

Each product can start from a validated base in the technical portfolio or be formulated from scratch for your brand, with sensory profile, actives and claims defined in the briefing.

  • Shampoo
  • Conditioner
  • Liquid cleanser
  • Bar soap
  • Moisturizing lotion
  • Cologne
  • Bath oil

Purposes and claims

Gentle cleansingDelicate hydrationTear-freeHypoallergenicLight fragrance

Development paths

Portfolio formula or 100% exclusive.

Two technical paths to the same delivery: a regulated product, produced and shelf-ready. The choice depends on the timeline, the investment and the edge your brand needs.

Path 01

Validated portfolio formula

Your kids line starts from one of the 2,000+ already-tested formulas in our technical portfolio, with adjustments to sensory profile, fragrance and claims for your brand.

  • Reduced development time
  • Stability and safety already validated
  • Customization of sensory profile and fragrance

Path 02

100% exclusive development

R&D formulates from scratch based on the briefing: selected actives, bespoke texture and scent. The formula belongs to your brand, with a contractual restriction on resale to third parties.

  • Formula owned by your brand
  • Actives and sensory profile defined in the briefing
  • Technical edge mapped from the start

Next step

Ready to develop your kids line?

Free initial technical assessment with a technical specialist. NDA before any sensitive project information.