CatalogHair line
Hair line development
Treatment, styling and color for all hair types.
Private develops, registers and produces your brand's hair line: formulation, stability and safety testing, ANVISA registration or notification, and manufacturing with per-batch traceability, ISO 9001 standard.
Hair product development covers treatment, finishing and color for all hair types. Private formulates shampoos, conditioners, treatment masks, leave-ins, oils and finishers focused on nourishment, reconstruction, anti-hair-loss, curls and scalp care. Professional and consumer lines, with sensory profile and claims tuned to your brand's positioning.
Assess my projectBench · Hair
Products we develop.
Each product can start from a validated base in the technical portfolio or be formulated from scratch for your brand, with sensory profile, actives and claims defined in the briefing.
- Shampoo
- Conditioner
- Treatment mask
- Leave-in
- Hair oil
- Hair serum
- Sprays and finishers
- Mousse
- Pomade
- Styling gel
- Paste
- Wax
- Color toner
- Semi-permanent color
Purposes and claims
Development paths
Portfolio formula or 100% exclusive.
Two technical paths to the same delivery: a regulated product, produced and shelf-ready. The choice depends on the timeline, the investment and the edge your brand needs.
Path 01
Validated portfolio formula
Your hair line starts from one of the 2,000+ already-tested formulas in our technical portfolio, with adjustments to sensory profile, fragrance and claims for your brand.
- Reduced development time
- Stability and safety already validated
- Customization of sensory profile and fragrance
Path 02
100% exclusive development
R&D formulates from scratch based on the briefing: selected actives, bespoke texture and scent. The formula belongs to your brand, with a contractual restriction on resale to third parties.
- Formula owned by your brand
- Actives and sensory profile defined in the briefing
- Technical edge mapped from the start
Next step
Ready to develop your hair line?
Free initial technical assessment with a technical specialist. NDA before any sensitive project information.
Development catalog
Other lines.
The same technical and regulatory standard, applied to the other categories in the portfolio.