Full-service model
Private brings development, manufacturing, consulting and regulatory under the same industrial roof. A single partner is accountable for your project, from briefing to product on the shelf.
What we do
Each front has its own team inside Private. Nothing is outsourced to a supplier queue: the project moves in-house, with named technical accountability.
Exclusive formulas created by our R&D from your brand's briefing: selected actives, a bespoke sensory profile and complete testing before approval.
Our own production line in Valinhos/SP: weighing, compounding, filling and labeling under the ISO 9001 standard. The product ships finished and shelf-ready.
Technical and commercial guidance from briefing to launch: portfolio definition, category reading and clear decision points at every stage.
An in-house regulatory team handles ANVISA registration and notification, CPNP documentation for the European Union and Halal certification for the Middle East.
Research, development and innovation
Exclusive formulas, latest-generation actives and stability testing in our own laboratory. Every project hits the bench before becoming a product — and ships validated.
Scope transparency
A clear proposal from day one: you know exactly what's in Private's scope and what stays with your brand or recommended partners.
Included
Not included
Branding and label design
Visual identity and artwork stay with your brand. We recommend specialist partners when needed.
FOB logistics
Freight from the factory is handled by your brand or your trusted carrier.
Media and marketing
Promotion and traffic are the brand's investment. We deliver the product ready to sell.
Saying what we don't do is part of our partnership standard. That way the proposal arrives with no fine print and the timeline holds.
From briefing to shelf
Each stage has a defined deadline, clear deliverables and an approval point. You always know where your project stands.
What's your moment?
Each profile has a tailored technical journey. Identify your moment and talk to a specialist who understands exactly what your brand needs.
For entrepreneurs, creators and clinics who want to turn an idea into a real brand. Private guides your journey from briefing to market launch: formulation, regulatory approval, packaging, production and go-to-market strategy. You're never on your own at any stage.
For brands that need more volume, new lines, exclusive formulas — or that were let down by their current manufacturer. Here you'll find a technical partner that meets deadlines, respects your formula and protects your brand.
For established brands that need industrial capacity, technical control and a dedicated production line. We work with firm schedules, batch standardization and full traceability so your brand operates at the level it has already reached.
Shall we start?
Talk to a technical specialist and receive a personalized proposal within 24 hours. No upfront fee, no generic call. Straight with people who know.
More than 200 brands trusted us. The next one could be yours.