Hair products


Through our team of hair technicians, chemists and researchers, we offer the latest and most diverse hair cosmetics launches, according to national and international trends, from professional products for specialists to home care products for end consumers.
With 20 years of experience in this market, we take care of all types of hair, from the smoothest to the most beaded and resistant, producing high performance products to make up your brand.
All of our products are free of formaldehyde, parabens, sulphate and silicones, free from animal testing, dermatologically tested, certified by ANVISA (National Health Surveillance Agency) and PETA (People for the Ethical Treatment of Animals) prioritizing welfare for all.

Treatment / Maintenance Line

Daily care products for hair and scalp, dandruff, fungus and fall prevention, with selected natural actives to ensure the effectiveness of each proposal, providing hygiene, well-being and sensory.

Moisturizing, nourishing and rebuilding line

Products that act intensively on the hair from root to tip supplying the unique need of each hair, replenishing the hair mass, shine and softness.

Hair Transformation

Straighteners with special natural oils for each hair type and trend, promotes 100% satisfactory result, provides natural smooth without damaging the color and health of the hair. Formaldehyde free products without odors or smoke.

Finisher line

Anti-pollution products, with protection against external factors (sea, pollution, high and low temperatures) and UVA and UVB protection against the sun's rays and the high temperatures of the dryers and straightener. A line rich in special natural oils that promotes remarkable results from the first application.


Products developed by our expert colorists for professionals in the field, we offer a complete line of related products: colorings, discoloration, oxidizers and support material.

We believe that all life forms deserve to be respected, so we have the international Cruelty free seal.

Cruelty Free

No artificial fragrances

No harsh chemicals

Researched and trusted

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    Private Cosméticos 2020
    Developed by Semeia Propaganda.